Here from day one
While others struggled to figure out deregulation in the 2000s,
We turned it into a strategic advantage for our clients
Let’s be honest…
Deregulation was a blessing and a curse
When Texas deregulated electricity in the early 2000s, it was supposed to break up the monopoly and give businesses a fair shot at better rates.
The curse?
Most businesses got confusion, hidden fees, and brokers who cherry-pick deals that benefit them, not their clients. Plenty are paying 20-30% more than they should without knowing it.
And the worst part… Even now,
Too many hard working businesses are on month-to-month or single provider contracts as if it was still a regulated monopoly.
They may not even know they can have a broker fight for them to get way cheaper rates.
Texas deregulation can be really good if…
You've got experienced professionals making providers compete for your business. It's really bad if you're left dealing directly with providers who'll charge you the highest rate they can get away with.
The blessing is real :
but only if you know how to use it.
We saw the problem from the inside for decades
Our founder Bill Carter spent 25 years as a Professional Engineer inside TXU, watching how the system really worked.
When deregulation hit, he witnessed the chaos from the inside.
Bill saw good people accidentally getting hurt by it, not because they weren't smart, but because the system became more complex rather than simpler.
After three decades in the industry, Bill knew he had a choice: stay comfortable in the corporate machine, or use his inside knowledge to help the people who needed it most.
Our founder, Bill Carter & his wife Cathy
So, we set out to build something better for hardworking business owners
That's when Bill made his choice. After watching too many good businesses get burned by bad contracts, he left TXU with one mission:
Protect businesses instead of letting them get taken advantage of.
We believe you shouldn't have to become an energy expert just to avoid getting ripped off. At Carter Energy, we don't just sell electricity, we fight to get you the lowest possible price through competitive bidding, modern automation, and plain old grit.
Unlike other brokers who show you only a couple cherry-picked options, we make 5-10 providers compete for your business. We treat your business like it's our own and ensure you never get taken advantage of on our watch.
Our Core Values
Complete transparency on commission
Always consider what's best for the client's business, not ours
Create as little work as possible for our busy clients
Leverage cutting-edge technology, but never at the expense of human connection
Earn trust the old-fashioned way: by doing what's right, even when no one's looking
Join the businesses we are honored to call clients
4R Oil Company
Ashcraft Granite & Marble
AW Field Services
Calvary Chapel
Chapel Hill ISD
Comfort Inn
Curbell Plastics
Dalworth Lighting
Dew Tool & Die
G & H Truck
Hideaway Lake
Hitech Grafix
Lavender Road RV Park
Lost Hills RV Park
Norwood Heights Baptist Church
Port-A-Cool
True Vine Brewing
4R Oil Company Ashcraft Granite & Marble AW Field Services Calvary Chapel Chapel Hill ISD Comfort Inn Curbell Plastics Dalworth Lighting Dew Tool & Die G & H Truck Hideaway Lake Hitech Grafix Lavender Road RV Park Lost Hills RV Park Norwood Heights Baptist Church Port-A-Cool True Vine Brewing
We're here for hardworking Texas businesses
We're not trying to be everything to everyone.
We work with the businesses that keep Texas running. The manufacturers, the independent clinics, grit covered fabricators, the multi-location franchisees who need honest pricing without games.
If you're running a small-town fabrication shop trying to keep costs low, we get it.
If you're managing multiple restaurant locations and getting gouged on rates you didn't agree to, we've been there.
If you're an independent business owner who just wants straight answers without sales pressure, that's exactly who we built this for.
Every time we go to bid, we bring decades of experience, industry relationships, and our reputation to the table.
Not so we look good, but so you get the absolute best price with no smoke and mirrors.
You've got a business to run. Let us handle the power bill.
After 30 years, we're still fighting the good fight
“Some of our clients have been with us for over 20 years.
Not because they’re locked into some contract, but because we consistently deliver what we promise.”
Some things never change:
We're still privately owned,
still built on integrity, and
still fighting for good people who deserve honest energy deals.
We've watched the energy industry evolve, new players come and go, and countless "innovative" brokers promise the world and disappear when things get tough. But we're still here, still doing business the same way we always have: one relationship at a time, one honest deal at a time.
That's because we learned something a long time ago; when you do right by people, they stick with you.
Carter Energy is still fighting the good fight,.
And we're just getting started
Let us put our experience to work for your business
You've got two ways to get started,
both cost you nothing…
Have questions or want to talk it through?
Book a free 20-minute call with our team. We'll walk you through how the process works, answer your questions, and help you figure out if we're a good fit for your business.
Ready to see what you could save?
Jump straight into our Advantage Bidding System™. We'll pull your usage data, to see if you’re a good fit. Then line up multiple providers to compete for your business.